Lead-in: - Do you have a favourite brand that you buy over other makes?
- Are you a loyal customer for certain shops/cafés/businesses (hairdresser, dentist etc)? Why?
- Some brand, like Apple, have a very loyal customer base. Why? Is this because their products are genuinely better or is it just because of good marketing tactics?
Grammar: Passive tense: Grammar explanation and practice
Listening: Marketing language and jargon: Video
Watch the video and write down a definition of the words on the board
Language: Persuasive language used in advertising
Speaking: In pairs, you are going to create a new product. You will then present the product and its features to the class and try to sell it. Be as positive and descriptive as possible!
Reading:
Read the article from The Economist ' I've Got You Labelled'
Comprehension Questions:
Why do designers believe that people wear their clothes?
What is the real reason?
What advantages can wearing designer labels bring?
What crucial factor is necessary to have these advantages?
How is the peacock metaphor used to explain the results from the charity experiment?
What is a mental shortcut?
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